Transfer sheets on which an image quite closely resembling an external appearance of a bait fish is color printed on the surface of a hologram sheet are adhered to back sides of bilaterally symmetrical body-half segments made of a flexible transparent thermoplastic resin in a state that the image can be viewed perspectively from the surface side. Only front head sides which occupy at least half in both the body-half segments are adhered and remaining rear end sides are kept open, by which a line equipped with a hook is guided out and wired to the front from the rear end sides via an interior hollow of a lure body.