A beverage storage cabinet enclosure including a front wall surface with a one-way mirror, a front door with layered thermal glass, support bars, back wall with a full mirror, sidewalls with full mirrors or light boxes a top and bottom. The support bars support beverage containers and may include light elements. Presents an infinity effect reflection of a repeated succession of items that appear to recede rearward behind the back wall. In embodiments, the enclosure includes a controller and light sensor to adjust one or more of lights, and enhance and vary the infinity effect by brightening or dimming the lights to keep internal light intensity brighter than external light intensity.