Provided is a display device with which it is possible to implement a novel display. A display device comprises: a display unit which displays a display image in a display region; a framing unit is configured from a plurality of components; and a moving device which moves at least one of the plurality of components. The framing unit is segmented by moving at least one of the components by the moving mechanism. Prior to segmenting, the framing unit surrounds a partial region of the display region of the display unit. The display unit displays a different display image before and after the segmenting of the framing unit, and displays a notification image which fits the shape of the framing unit at least either before or after the segmentation of the framing unit.