A badge mounting system for a vehicle interior includes a badge plate and an emblem or badge comprised of raised lettering or a design that is formed integrally on the badge plate. A trim panel includes inner and outer surfaces and a badge relief section formed integrally on the trim panel. The badge relief section is defined by letter shaped apertures. The badge plate is coupled to the inner surface of the trim panel and the emblem is received in the badge relief section in assembly. The badge plate is rear loaded to the trim panel and the system may include more than one badge plate. In assembly, a portion of the badge extends outwardly from the outer surface of the trim panel through the badge relief section.