The present invention provides a lenticular or disc coated detergent particle having perpendicular dimensions x, y and z, wherein x is from 1 to 2 mm, y is from 2 to 8 mm and z is from 2 to 8 mm, wherein the particle comprises: (i) from 40 to 90 wt % surfactant selected from anionic surfactant and non-ionic surfactant; (ii) from 1 to 40 wt % water soluble inorganic salts; and (iii) from 0.0001 to 0.5 wt % pigment, wherein the pigment is selected from organic and inorganic pigments, wherein the inorganic salts and the pigment are present on the detergent particle as a coating and the surfactant is present as a core.