An image forming apparatus includes an image forming unit configured to from a measurement image on a recording paper by a color material, a fixing unit configured to fix the measurement image onto the recording paper by heating, a measurement unit configured to measure the measurement image fixed onto the recording paper downstream of the fixing unit in a conveyance direction of the recording paper, and a control unit configured to perform control such that a period of time from when the recording paper passes through the fixing unit until the measurement unit measures color of the measurement image is longer than a period of time from when the recording paper passes through the fixing unit until the measurement unit measures density of the measurement image.