A wagering game developer can provide an online wagering game community, and receive continuous and current feedback about wagering games. The wagering game developer can use the online wagering game community to gauge popularity of wagering games, demonstrate wagering games, test wagering games, estimate wagering game life cycles, etc. Moreover, the wagering game developer can use the creativity of community members to modify and, perhaps, develop wagering games. The wagering game developer can decompose different aspects of a wagering game into executable code units that are platform independent, re-usable, and/or configurable (“wagering game widgets”). Users combine wagering game widgets, whether derived from a wagering game or user generated, to create a wagering game for playing in the online wagering game community. Wagering game developers can reward users who create the most popular wagering games, and develop proper versions of these user-created wagering games for deployment in wagering game establishments.