An identification medium is optimized for displaying visible and excitable indicia. The medium includes a substrate having a color change layer, such as a direct thermal layer, and a patterned excitable layer placed over the color change layer. The color change layer produces the visible indicia. The excitable layer produces the excitable indicia. The excitable indicia is not easily readable under ambient light but becomes more easily readable under directed radiation, i.e., UV or IR light.