A visible ray communication system and method that improve transmission rate and remove an influence of inter-color interference to improve the communication quality. A transmission apparatus included in the visible ray communication system allocates each carrier signal component of an OFDM signal, which is modulated into transmission information, to a plurality of LEDs of different colors. The information is added to a combination of a carrier frequency and an LED wavelength, when a carrier signal is allocated to an, in addition to each carrier signal being modulated into the information.