A method comprises storing, at the server computer system, user profile information for the remote user. The user profile information for the remote user (or a link to the user profile information) is encrypted using authentication information. The user profile information is associated with user identification information, at the server computer system, using the authentication information, which is selectively made available by the remote user via the network to the server computer system in order to enable the server computer system to associate the user profile information with the user identification information.