A computing system can include an interface that receives a URL where the URL includes activation information associated with activation of an Internet link by a user and item information associated with an item where the item information is associated with an ID for the item; circuitry that determines if the ID identifies the item at an Internet store; circuitry that determines via decay logic a best match for the item at the Internet store if the ID does not identify the item at the Internet store; and circuitry that formulates a redirection URL for redirection of the user to a webpage of the Internet store for the best match for the item if the ID does not identify the item at the Internet store.