An information processing apparatus for searching, from a plurality of photo book templates, for a photo book template to lay out a plurality of images therein, comprises: a unit configured to compare position information defined for each of a plurality of image frames included in the photo book templates with position information of each of the plurality of images, and to lay out, in an image frame among the plurality of image frames, an image among the plurality of images that matches the position information defined for the image frame; and a unit configured to search for a photo book template to lay out the plurality of images therein based on the number of images laid out by the layout unit and a layout of the thus laid-out images.