This invention relates generally to a content integration and delivery system and a method of using the same. In particular, the present invention relates to a system that integrates digital video content with object-oriented script (hotspots) to provide object specific marketing, including potential channels of distribution, such as internet shopping. The system includes the process of identifying and marking the relative location of specific objects within digital media and providing an outlay for the users to locate the object over the global system of interconnected computer networks (e.g. Internet). By using the disclosed interactive platform, a user can easily view, display, select and purchase any featured product in the video through Internet.