The present disclosure relates to a technique for scheduling a point-to-multipoint (PTM) transmission of content data, provided by a content provider node, to a plurality of mobile terminals in a PTM-enabled network. A method embodiment comprises the steps of: receiving, by a PTM transmission control node, delivery schedule information from the content provider node, the delivery schedule information indicating a delivery time at which at least a portion of the content data is to be receivable by the plurality of mobile terminals; and determining, by the PTM transmission control node, a transmission start time for starting the transmission of the content data to one or more of the plurality of mobile terminals located in a service area of the PTM transmission control node, wherein the transmission start time is determined based on the delivery time and one or more system delay parameters.