Apparatus configured to: receive an indication of a mood state of a user of the apparatus; determine and record one or more items of context information associated with the apparatus at the time the indication is received; receive an instruction to recreate a previously indicated mood state; and in response to the instruction, use one or more of the items of context information associated with the apparatus at the time of the previously indicated mood state to replicate one or more actions associated with the one or more of the items of context information.