A service plan is delivered to a mobile phone user without direct user communication with a mobile network operator or providing of personal details. A method comprises packaging a service plan, and at least one of a phone number and data plan, from a mobile network operator; associating the plan and phone number or data plan with a non-provisioned Universal Integrated Circuit Card; cueing service plan loading and activation of the UICC post purchase of the UICC by a user in communication with a provisioner by at least one of 1) product code scanning of the UICC and messages generated thereby; 2) automatic messaging generated by an activation application on the UICC; 3) user directed short messaging; 4) interactive voice responses between user and a provisioner system; 5) network detection software; 6) user interaction with a website; and 7) user entry of a zip code.