Disclosed in some examples is a user-equipment including a transceiver; one or more processors configured to: provide a first mobile personality associated with a first mobile application executing on the one or more processors; provide a second mobile personality associated with a second mobile application executing on the one or more processors; and provide a first virtual mobile device associated with the first mobile personality and a second virtual mobile device associated with the second mobile personality, wherein the first and second virtual mobile devices provide independent connectivity to the first and second mobile applications via the transceiver.