A marker present in a real space is detected from each of a real image for a left eye and a real image for a right eye. The position and the orientation of each of imaging sections relative to the marker are calculated. A left virtual camera and a right virtual camera are set in accordance with the positions and the orientations of the imaging sections. A virtual model having a planar shape is placed in a marker coordinate system, and areas in the real image for a left eye and the real image for a right eye that correspond to the virtual model are set as a left texture area and a right texture area, respectively. Each of images included in a left texture area and a right texture area is applied, as a texture, to a deformation object into which the virtual model is deformed.