Disclosed is, a driving support apparatus which includes a projecting unit configured to project a predetermined support pattern on a road surface ahead of an own vehicle; and a driving support control unit configured to control a projection state of the support pattern. The driving support control unit is configured to detect information of a road on which the own vehicle is travelling by a road information detecting unit, to detect a traveling state of the own vehicle by a travelling state detecting unit, the traveling state including at least one of a vehicle speed and a steering direction, to determine a proper vehicle speed and proper steering based on the detected road information and the detected traveling state by determining units, and to project the support pattern as a moving image based on the determination by a projection control unit.