A pad retainer of a vehicle disc brake includes: a pair of retainer portions mounted in pad guide grooves; a connecting piece connecting the pair of retainer portions together; and pad returning portions configured to bias the friction pads to a side opposite to the disc rotor. Each of the pad returning portions includes an elastic loop portion formed into an arc shape by bending a narrow elongated piece, which extends in a direction opposite to the disc rotor from an inner side in a disc radial direction of a deep side piece of the retainer portion, and then back towards the disc rotor; and a holding portion extending from a bent-back end of the elastic loop portion towards the disc rotor and configured to hold a lug piece of the friction pad.