A system and method for transferring data or an image. A user-selected image or user-generated text within a word processing document is received. Displayed are: a graphic object representing a web page, and a first and second destination point within the graphic object. A user mouse selection of one of the destination points within the graphic object is received, and in response, the image or selected text is copied into the web page at the selected destination point. The first destination point and first text which is adjacent to the first destination point and describes the first destination point in a transfer map are stored. The second destination point and second text which is adjacent to the second destination point and describes the second destination point in the transfer map are stored. The user-selected text is mapped to the one of the destination points in the transfer map.