Visitors that abandon electronic or computer-generated forms before completing and submitting the form are lost to business entities. Data obtained from abandoned electronic or computer-generated forms is used to identify these lost visitors. Sometimes a unique script embedded on the webpages scrapes the data from the forms. The obtained data is further utilized to market or remarket to the lost consumers by sending personalized messages via a preferred communication medium. Electronic form events can be tracked and the obtained data and the event tracking information can be compiled into reports. Patterns in the obtained data can be evaluated to provide revisions to the electronic forms.