In some implementations, a method rotates images based on image content to correct image orientation. In some implementations, a method includes obtaining one or more identifications of content depicted in an image and determining a current orientation of the content depicted in the image. The current orientation is determined based on the one or more identifications of the content. An amount of rotation for the image is determined that orients the content closer to a predetermined reference orientation than to the current orientation. The image is rotated by the determined amount.