Various embodiments provide for the use of analytics to determine a number of key factors prior to a user sending a communication (e.g., an email or instant message, making an online social media post, or accepting or requesting friendship on a social media site). The analytics may determine content, subject, emotion, relationships, and other relevant details when users interact (e.g., with email or other social software). Any alerts/suggestions provided can be provided in real-time as the person types.