A hand-held image display apparatus includes a touch panel, a stereoscopic display apparatus, a first imaging section, and a second imaging section. The hand-held image display apparatus detects a marker from a real world image shot by at least one of the first imaging section and the second imaging section, and determines the relative positions of a virtual object and a pair of virtual cameras with respect to each other in a virtual space, based on the result of the detection. Then, the hand-held image display apparatus superimposes virtual space images drawn based on the first virtual camera and the second virtual camera, onto the real world images shot by the first imaging section and the second imaging section, and displays images that are stereoscopically visible by naked eyes, on the stereoscopic display apparatus.