A system and method applies a plurality of stretched elastic strands onto a substrate such as along a predetermined non-linear path, to form a leg gather of a disposable absorbent personal hygiene product. The system includes an adhesive dispensing module for individually applying adhesive to the elastic strands. A heated strand guide located downstream of the dispensing module includes guide openings for the respective elastic strands. A drive mechanism coupled to the strand guide actuates movement of the strand guide in a direction transverse to the movement direction of the substrate, thereby causing the elastic strands to be applied to the substrate along the predetermined non-linear path.