A system for processing a call originated by a call originator to a call target. The system having an information processor configured to receive origination information for the call including identifying information of the call originator. The system further having a database storing modified call originator identifying information indexed by call modification triggers. The information processor is further configured to access the database, to determine at least one of the call modification triggers is satisfied according to the origination information, and to retrieve modified call originator identifying information indexed to the at least one satisfied call modification trigger, for transmission to the call target.