There is provided a communication control apparatus comprising connection means for connecting a storage medium that has a memory function for reading and writing data, and a wireless communication function for communicating with an external apparatus. Control means supplies a clock to the storage medium at a predetermined timing and controls the wireless communication function of the storage medium. Obtaining means obtains, after the storage medium is supplied with the clock by the control means, communication protocol information on a communication protocol with which the wireless communication function is compatible from the storage medium. Display means performs display according to the communication protocol information obtained by the obtaining means. The control means stops supplying the clock to the storage medium after the communication protocol information has been obtained by the obtaining means.