A method and apparatus enabling the distribution of hyper-relevant advertising to consumers who have confirmed interests in specific content, products, and services is described. Users define “who they are” and “what they want” in a spontaneous, guided, voluntary disclosure of rich, candid, personal information conceived to attract individuals who seek or share common relationships, experiences, objectives, skills, knowledge, acquaintances, interests, needs, or desires for mutual gain. The information is converted into encrypted user codes; these codes are used to generate precisely controlled electronic encounters, the creation and delivery of highly personalized hyper-relevant advertising, and the gathering of amounts of research data through the ad hoc interaction of unique mobile devices.