Methods for making gift recommendations are disclosed. The interests of an intended recipient are identified as are the interests associated with a particular product. Products corresponding to the recipient's interests are identified and then ranked according to giftability. Giftability indicates the appropriateness of a product for giving as a gift. Products may also be ranked according to appropriateness for a category or occasion. Giftability may be specified or inferred from one or more of gift-wrapping requests, gifting references in comments or reviews, and sales surges during holidays. A Naïve-Bayes-type method may be used to infer the giftability of products for which such data is not available.