The present invention resides in an image display apparatus for displaying an image on the basis of image data; the image display apparatus comprising light emitting unit having a plurality of light sources for performing light emission that can be independently controlled respectively; setting unit which sets light emission control blocks for controlling one light source or the plurality of light sources with a common brightness; brightness determining unit which determines the light emission brightness of each of the light emission control blocks on the basis of the image data; and control unit which controls the light emission of the light emitting unit for each of the light emission control blocks in accordance with the light emission brightness determined by the determining unit; wherein the setting unit sets a size of the light emission control block of the light emitting unit depending on an amount of motion of the image.