A rotor includes: a rotor core fixed to a rotating shaft so as to be rotatable together with the rotating shaft; and a plurality of permanent magnets embedded and fixed in the rotor core. Each permanent magnet is formed of a pair of magnet pieces having a pair of magnetic pole-facing portions radially extending and magnetized so that poles of the same polarity face each other in a circumferential direction. The pair of the magnetic pole-facing portions is formed so that the length of each magnetic pole-facing portion in a magnetization direction is greater in a radially outer portion than in a radially inner portion.