The present invention relates to an apparatus for placing cuttings of plants in a cultivation medium. The apparatus has a cuttings supply system for supplying a plurality of cuttings, a camera system for identifying cuttings among the plurality of cuttings that are suitable for individual pick up using pattern recognition, a pick-up tool for picking up cuttings identified by the camera system, and a planting system for simultaneously planting multiple cuttings in the cultivation medium. The planting system and the pick-up tool are separate entities. Furthermore, the pick-up tool is arranged for suitably placing picked-up cuttings in the planting system.