In one aspect of the present invention, a toy arrangement involving a flickering, animated and/or luminescent toy object will be described. The toy arrangement includes a toy object having a light sensitive layer. A light source is arranged to illuminate the light sensitive layer with a pattern revealing light. The light sensitive layer is arranged to emit colored light in response to exposure to the pattern revealing light. In some implementations, the light source is arranged to vary the intensity of the pattern revealing light, which in turn can cause the colored light emitted from the toy object to fade, brighten and flicker. The toy arrangement may also include a speaker that emits sounds that are synchronized with changes in the colored light.