Improvements in a self-tightening holding strap that grips onto a tube. The strap uses an elastomeric cushion with hook and loop fasteners to hold the strap onto a tubular pipe. The hook and loop fasteners allows the self-tightening holding strap to be easily installed, removed and repositioned where desired. The elastomeric cushion conforms around a textured or powder coated surface to increase the gripping forces. The elastomeric cushion can expand slightly as forces increase but retain the high grip. A tightening clasp allows an installer to pull from only one side of the self-tightening holding strap with one or both hands and using the elastomeric cushion to prevent the self-tightening holding strap from sliding on the pole. The self-tightening holding strap to be sewn onto a cover, canopy or strap.