A wine bottle wrap for promoting the contents of the bottle, the brand, or the entity that produced or is presenting the bottle for sale. The wine bottle wrap is generally made of paper, sized and shaped to be easily wrapped around a bottle, such as a wine bottle. The paper will include printed words and drawings or other images that can both identify the contents of the bottle and provide other marketing material. In a preferred embodiment, at least some of the bottle is visible in a gap in the wrap, preferably at the bottom of the bottle.