A pop-up type electronic auto shift lever is disposed in a console of a vehicle and interworks with an automatic transmission control unit of an automatic transmission. The pop-up type electronic auto shift lever may include a pop-up lever, a pop-up part and a controller which controls the pop-up lever and the pop-up part. The controller controls the pop-up lever to be inserted into the console of the vehicle when the pop-up lever is not used, and controls the pop-up lever to protrude outside the console of the vehicle when the pop-up lever is used.