An approach is provided for determining a recommended passenger embarkation point to associate with a point of interest. An embarkation platform determines one or more candidate passenger embarkation points. The embarkation platform also processes contextual information associated with the one or more passenger embarkation points, the at least one passenger, the at least one vehicle, or a combination thereof to determine at least one recommended passenger embarkation point from among the one or more candidate passenger embarkation points. Information regarding the at least one recommended embarkation point is then caused to be presented.