A light emitting unit includes a light source and a light guiding member. The light guiding member includes a light incident guiding portion that is arranged to face a light emitting surface of the light source and have a light incident surface, on which light emitted from the light source is incident, is formed at one end thereof, and a plurality of branched extending light guiding portions that are branched from the light incident guiding portion and extend towards back surfaces of a plurality of display portions. The plurality of branched extending light guiding portions are so formed that, the end surfaces of the branched extending light guiding portions have larger areas in accordance with increase of the lengths in the extending directions of the branched extending light guiding portions.