A developing device of the present disclosure includes a magnetic roller and a developing roller arranged so as to oppose the magnetic roller. Inside the magnetic roller, a regulation pole and a conveyance pole are provided. The regulation pole is turned toward an opposing surface side of an end portion of a regulation blade provided in a developer container. The regulation pole and the conveyance pole are arranged such that in magnetic fields formed by these magnetic poles, a point where no magnetic pole perpendicular to a surface of the magnetic roller is generated is located in a gap between the surface of the magnetic roller and the regulation blade.