Configurations for a cellular user interface are provided. In one embodiment, a client configuration includes a viewer and a content development kit. A content server distributes cellularized content among several client viewers. Connectors in a scheduled configuration regularly acquire updated content from data sources. An integration server interfaces between the connectors and the content server for distributing content. A monitoring agent assists with content updating upon detecting source changes. A registration server enables cell content update in client viewers through the content server. Cells in the cellularized environment include a visual proxy component and a metadata component. The visual proxy component can be configured for displaying different content at various levels of detail. The metadata component enables intelligent organization and display of content through queries, channels, and data updates. In addition, procedural geometry in the cellularized environment automates the content presentation and provides a flexible arrangement of the cells.