A program storing computer-readable instructions therein for instructing a computer to perform analytical steps for associating user related data with a spatial hierarchy identifier, the program comprising a recording medium readable by the computer and the computer instructions stored on said recording medium instructing the computer to perform the processes including receiving user related data, determining the user that is associated with the user related data, determining the at least one location associated with the user, associating the at least one location with at least one first spatial hierarchy identifier, and associating the user related data with the at least one first spatial hierarchy identifier.