The subject technology provides configurations for providing aggregated analytics tracking data associated with a dynamically generated session in response to a query for analytics tracking data. A query for analytics tracking data associated with a period of time is received in which the analytics tracking data includes data for tracking activity associated with a web site or application. The subject technology determines analytics tracking data for aggregating according to the period of time in order to associate the aggregated analytics tracking data with a dynamically generated session. The aggregated analytics tracking data associated with the dynamically generated session is then provided in response to the query.