A process and system for printing sequences of alpha-numeric characters on segments of wire or cable during production. In one embodiment, the process and system comprises printing a sequence of alpha-numeric values onto a first segment of wire up to an input target value. The process and system further comprises printing a sequence of alpha-numeric values onto a second segment of wire up to a second input target value. In one embodiment, the process and system is capable of printing sequences on segments of wire or cable up to variable target values without requiring a shutdown of the production process, and without requiring lag time between printing on subsequent wire or cable segments.