Systems and methods are provided for determining a presence of an electronic message recipient based on an attribute of the electronic message, such as the content and/or context of the electronic message. The systems and methods can include acquiring, at a server, an electronic message from a sender, and determining an attribute of the electronic message. Based on the determined attribute, the server assigns an urgency level to the electronic message, which corresponds to a response time period. The server then monitors the recipient's device for a response to the electronic message, and to collect monitoring data about activity performed by the recipient on the device, or the environment surrounding the device. If the recipient does not respond within the response time period the server informs the sender a presence status of the recipient based on the monitoring data.