A color conversion lookup table generation method includes the processes of (i) acquiring a set of parameter values which represents a specific color; (ii) acquiring a plurality of ink value set candidates which corresponds to the set of parameter values, and evaluated values each associated with a result of printing based on a corresponding one of the plurality of ink amount set candidates; (iii) allowing a user to input a preference characteristic of the user; and (iv) applying a color conversion lookup table which converts the set of parameters into a set of ink amounts which is determined on the basis the preference characteristic and the evaluated values.