A mobile communication device. The device comprises a memory and a processor. The device further comprises an application stored in the memory that, when executed by the processor at initial set-up of the mobile communication device, responsive to no existing dynamic portion of the animation for the network brand identity, downloads the dynamic portion of the animation from a server through an internet protocol (IP) address link stored in the memory, wherein the dynamic portion is in the form of scalable vector graphics (SVG) and comprises vector transformation information of changing portions of the animation from frame to frame, wherein the dynamic portion of the animation comprises network brand specific objects of the animation and configuration parameters to change the background of the static portion based on the network brand identity of the mobile communication device.