A method is disclosed which involves using an identifier which may be stored in an electronic component of a vehicle. A short range, wireless protocol connectivity system of the vehicle may establish a wireless link with a personal electronic device (PED) of a user when the user enters the vehicle with the PED powered on. The link may be used to automatically transmit the identifier to the PED. The PED then transmits the identifier to a remote authorization source which checks if the identifier is valid and, if so, sends an unlock code back to the PED. The PED uses the unlock code to unlock an application on the PED which enables access to the remote content source.