Invention Grant
US09311653B1 Systems and methods for digital spend based targeting and measurement
有权
基于数字支出的目标和测量的系统和方法
- Patent Title: Systems and methods for digital spend based targeting and measurement
- Patent Title (中): 基于数字支出的目标和测量的系统和方法
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Application No.: US13348470Application Date: 2012-01-11
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Publication No.: US09311653B1Publication Date: 2016-04-12
- Inventor: David S. Bonalle , Brian C. Bender , Mehmet E. Dedeoglu , Rajendra R. Rane , Tamara F. Odinec , Patrick R. Lowery
- Applicant: David S. Bonalle , Brian C. Bender , Mehmet E. Dedeoglu , Rajendra R. Rane , Tamara F. Odinec , Patrick R. Lowery
- Applicant Address: US NY New York
- Assignee: AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.
- Current Assignee: AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.
- Current Assignee Address: US NY New York
- Agency: Snell & Wilmer L.L.P.
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associated with the first customer. The system may further compare unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer. Further still, the system may, in various embodiments, generate a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.
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