A computer-implemented method and system for managing keyword bidding prices are disclosed. An example method comprises: determining revenue parameters associated with a keyword; obtaining automatic bid controls associated with the keyword and the revenue parameters; automatically generating a bid value for the keyword based on the bid controls and the revenue parameters, the automatic bid controls including a gap position target value, the gap position target value representing a position in a gap between a first next higher bid and a second next higher bid, the gap position target value corresponding to a specific monetary value between the first next higher bid and the second next higher bid; and transmitting the bid value to an online service via a data network communication.